Brand Strategy: The Brand Growth Framework™
Transform your business into a brand that people remember, trust, and buy from...
Brand Strategy is the foundation that makes your business credible, memorable, and profitable. Without it, you’re just another name in the market. See below; a complete brand strategy programme for founders and professional service leaders and coaches who want deep strategic brand clarity, confidence, for sustainable growth.
Why Brand Strategy Matters
A brand isn’t just your logo or website. It’s the DNA that runs through your business — the reason people choose you, recommend you, and remember you. Without clarity on your purpose, values, and positioning, even the best services risk blending in. A well-defined brand strategy makes sure your brand resonates, differentiates, and directs everything from your marketing to your team culture.
The Problem >
You know your business is good. But the market doesn’t always see it. The problem isn’t your service. It’s how your brand is positioned and communicated.
• Your brand feels inconsistent or forgettable.
• Your marketing isn’t delivering the ROI you expect.
• Competitors with less talent are winning more work.
• You’re working harder than ever, but not being recognised as the obvious choice.
The Solution >
A strategy that makes clients choose you before you even speak. I’ll translate your expertise into a clear, differentiated brand strategy built on 10 proven pillars. You’ll walk away with:
• Clarity on your purpose, vision, and mission.
• Focus on your audience and where you stand against competitors.
• Confidence in a positioning that feels authentic and sets you apart.
• Consistency across every touchpoint with a defined voice, story, and personality.
What's included?
I will provide questionnaires for you fill in, and I will carry out my own research into your market and competitors. I will then use both of these sources and 30 years of brand experience as a basis to create key foundational brand strategy below. This will provide clear positioning and messaging of your business, website, marketing and your offer. It is delivered in a beautiful 50 page branded PDF document.
Brand Substance
(Your Why)
01. Purpose
The fundamental reason your brand exists beyond making money — the impact you want to create in people’s lives
02. Vision
The long-term aspiration of your brand — the future you want to help shape and the legacy you aim to build.
03. Mission
A practical statement of what you do, who you do it for, and the unique value you deliver every day
04. Values
The guiding principles and beliefs that shape your decisions, behaviour, and customer experience.
Brand Position
(Your What & How)
05. Audience
A clear definition of the people you serve — their characteristics, needs, and motivations.
06. Competitors
The alternative options your audience might turn to, and how those brands position themselves.
07. Difference
The distinct qualities, benefits, or experiences that set you apart and make you the preferred choice.
Brand Expression
(Your Who)
08. Personality
The human traits and characteristics your brand embodies, making it relatable and trustworthy.
09. Brand Voice
The tone, style, and language you use to communicate consistently across every touchpoint.
10. Message & Story
The narrative that explains who you are, what you do, and why it matters — crafted to resonate with your audience.
Brand Strategy is a one-off, strategic, long-term investment in your future success. When combined with your great product or service – professional business branding ROI pays off year after year.
Big-agency strategy without the big-agency fees
UK£1,499 / AED7,000
After you have returned the finished questionnaires, I take 7 working to do research, survey all materials and write the report draft v1. I then take in any amends and comments for a final draft. With swift client response and accurate feedback, we can complete this important work in 10 working days or under. Let's go!
FLEXIBLE PAYMENT TERMS!
Get your new Brand Strategy delivered in just 2 weeks and pay for it over the next 3 or 12 months*
*UK Business Customers only - via Iwoca Pay - terms apply
Who this is perfect for...
BUSINESS OWNERS
solicitors
business advisery
BUSINESS COACHES
Financial
technology
law firms
accountancy
professional services
Optimise your brand for long term strategic success - book a Zoom
A future-proof brand strategy you can use across your website, socials, marketing. Win clients, raise your profile, and grow with confidence.
Your brand will be seen millions of times over thousands of touchpoints in the next 5-10 years. Think about the success, growth, and money you miss out on by not having a bold, professional, and unique brand. Book a friendly chat now...
Next steps? Book a Zoom call in my calender, or call me on 0044 (0)784 631 2696. We can get into your specific details, goals, budgets and growth needs.
You’re in good hands
A little bit about your brand strategist and designer. I have a BA (Hons) in Graphic Design - with 5 years at The London Institute of Arts, UK. I have 16 years of experience in brand agencies in the UK and Dubai, as a creative director, delivering brand solutions for large international corporations.
For the past 14 years, I have been an independent brand, print design, and web designer with my own small-scale studio in the UK & Dubai, working closely with international brands and local businesses. With fewer overheads and 30 years of experience - I offer the agency-level insight, strategy, creativity, and quality you need - at a fraction of their exorbitant cost.
Don’t worry - I’ve got your back on this, let’s have a chat about how I will bring your business to life...
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